December 5, 2023

So you’ve been successful at selling your MLM product but you know that the real success and income comes when you add others to your downline that will in turn add others to theirs and so on and so forth. Read this MLM training tip and you will be on your way to adding business builders to your downline!!

I’m having trouble sponsoring people who actually do something. I haven’t sponsored 1 business builder. My sponsor says I’m not talking to enough people, I’m not talking to the right people – those with a big enough why, or I’m not connecting emotionally to people. So, that’s great but how do I correct this? I’m selling lots of product but not building a team… what can I do? Shay

Hello Shay, thank you for your question.

If I may clarify, I believe Shay’s real question is: How do I find business builders?

Shay has come up with possible reasons for the lack of business builders sponsored into the team: Not talking to enough people, not talking to the right people and not connecting emotionally with people. My guess on the “not connecting emotionally with people” has to do with not inspiring someone (with words) to go after their dreams.

Alright, let me help all of you by sharing some MLM training tips that will answer Shay’s question.

Not talking to enough people and not talking to the right people is ALWAYS the network marketing industry’s reason for everything. It might be in your case, I don’t know as I don’t know how many people you talk to. I’ll give you the guide lines and you decide if you’re talking to enough people.

In my MLM training I recommend a product called Pocket Tracker to measure your productivity. Using this product correctly, you should be scoring no less than 40 points per day as a part-time person and 100 per day as a full time person.

When you talk to people using the Inviting Formula below, which is a sequence to invite your prospect to look at either your business or product;

1. Greet

2. Qualify

3. Invite

4. Close to action

5. Handle questions/objections

6. Follow up/follow through

you will Qualify them in the 2nd step. In the qualify step you’re finding out what the prospect needs/wants or doesn’t want. A vital part of your MLM training is learning the ability to “inspire” someone based on what you have discovered your prospect’ needs, wants or doesn’t want.

For you to sponsor the “right” people has to do with the qualifying step also. It’s in this step that you determine if they qualify to do the business and if you want to help them – this is how you sponsor the right people.

Whether or not you build business builders or not (notice I didn’t say “find” business builders) has to do with how effective your MLM training is. When you say “I haven’t sponsored 1 business builder”, that leads me to think that you may be thinking these people are found instead of built. I’m not saying you can make a business builder out of EVERYONE, but I am saying that business builders are built.

Through all the above I have basically – and on purpose – changed your question to something that is solvable.

How do you build a business builder?

1. Qualify people and make sure they have something they really want to achieve.

2. Sponsor them and immediately get them on Pocket Tracker to determine what they can’t do well. This is explained in detail on the CD that comes with Pocket Tracker.

3. Work with them on THAT thing they can’t do well, until they can do it well. Have them continue with Pocket Tracker until you locate the next thing they can’t do well. Work with them on THAT until they can do that well also. Continue until they can do all the steps of Pocket Tracker.

4. They will be inspired – not because you spoke poetry to them, but because you showed them (through their eyes) that they could do it.

5. Congratulations, you have “found” a business builder.

Make sure you take the time to re-read this MLM training tip and learn from it. Building a your business and adding other business builders to your MLM business is the key to reaching the your goals.